Delivery > Stanley’s Studio for Strongbow Ultra Cider Goat

We’ve loved working with Otherway on the Strongbow GOAT. Working with The Mill, who were making the brilliant TV ad, they supplied us some high – res static renders and it was our job to produce a huge OOH campaign. We built some new backgrounds in our retouching dept from these renders to cover poster crops and produced a whole series of ads for print and digital. We recreated some elements – for instance we decided to re-draw his eye, and rebuilt some of his fur – working closely with Otherway’s creatives & design dept. The launch involved a takeover of Oxford Tube Station and Manchester Piccadilly Station, among other high-traffic sites, and we made some of the Oxford Circus pedestrian tunnels into Strongbow world, with graphics and vinyl’s on the floor and walls, as you approached the main concourse, which was filled with a series of posters from the main campaign. We repeated the above at a follow up launch of new flavours, taking the initial purple colourway into a green world for the launch of the new Apple flavour. 

Delivery