Sainsbury's | David Sykes & Josh Cole

Food Dancing



David Sykes & Josh Cole


Wieden & Kennedy We're proud to have worked with W+K London on their first campaign for Sainsbury's, themed around enjoyment from the simple things in life and in this case, food dancing. Real life footage is black and white while the food shots are in colour: "Treating the portraiture and the food as separate elements allows us much more freedom, it means we can be totally authentic with the portraiture, without compromising on the deliciousness of the food. Plus big bold orange type looks great on black and white." say creative directors Scott Dungate and Sophie Bodoh.