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Sainsbury's | David Sykes & Josh Cole

Food Dancing

  • SAI01P16013_FoodDancing_Print_Boogie_Landscape_Master_v01 copy
  • SAI01P16013_FoodDancing_Print_Disco_Portrait_Master_v01 copy
  • SAI01P16013_FoodDancing_Print_Jiggle_Landscape_Master_v01 copy
  • SAI01P16013_FoodDancing_Print_Mosh_Landscape_Master_v01 copy
  • SAI01P16013_FoodDancing_Print_Rumba_Landscape_Master_v01 copy
  • SAI01P16013_FoodDancing_Print_Shake_96Sheet_Master_v01 copy
  • SAI01P16013_FoodDancing_Print_Strut_Landscape_Master_v01 copy
 

Photographers

David Sykes & Josh Cole

Agency

Wieden & Kennedy We're proud to have worked with W+K London on their first campaign for Sainsbury's, themed around enjoyment from the simple things in life and in this case, food dancing. Real life footage is black and white while the food shots are in colour: "Treating the portraiture and the food as separate elements allows us much more freedom, it means we can be totally authentic with the portraiture, without compromising on the deliciousness of the food. Plus big bold orange type looks great on black and white." say creative directors Scott Dungate and Sophie Bodoh.