Hobbs | Julia Noni

Make an Understatement



Julia Noni


Droga5 Stanley's worked with Droga5 on their first campaign for iconic British fashion brand Hobbs as they launch their SS16 collection. Running across press and OOH, the executions feature models dressed in Hobbs clothes, which seamlessly blend into her surroundings, creating a composition between outfit and background. The ads demonstrate the attitude of Hobbs, by showing that you don't need to stand out to stand out. The Stanley’s team matched the texture of the background with the clothes, adding elements to the backgrounds that complimented the folds and patterns of the garments themselves. The OOH and print campaign will run on outdoor sites and press including The Sunday Times, Red and Marie Claire magazines.